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Our Story

KNOTTY was born out of a love for sneakers and a frustration with the lack of quality shoelaces available online. Our family of sneaker-heads wanted to switch up the laces on our shoes and make them stand out, but we couldn't find the right options anywhere. So, we decided to take matters into our own hands and create our own line of high-quality shoelaces.

We spent six months researching and ideating before launching our first collection of shoelaces. Our mission is to offer our customers a wide selection of quality shoelaces that can completely transform the look of their shoes. We believe that shoe laces are the most underrated accessory of all time, and we want to change that by making them accessible to everyone.

At KNOTTY, we place a strong emphasis on quality and customer service. That's why we source our materials from India and manufacture our product there. By doing so, we are able to support local businesses and contribute to the local economy.

India's #1 Premium Sneaker Shoelace & Accessories Brand


Your sneakers deserve better than the laces they came with. KNOTTY
offers India's widest collection of premium shoelaces and sneaker
accessories — designed for sneakerheads who care about every detail.

Flat laces for Nike Air Force 1, Jordan 1, Dunk Low, and Adidas Samba.
Rope laces for New Balance 550s, Yeezys, and Hokas. Reflective 3M laces
for night runs and streetwear fits. Gradient laces, glow-in-the-dark
laces, sneaker charms, Cuban link shoe chains, and Air Force 1 dubrae
replacements — all shipped pan-India, straight to your door.

Started by sneakerheads in Gurugram, KNOTTY was built because quality
laces simply didn't exist in India. Six months of research, hundreds of
samples, and 225+ five-star reviews later — we're India's go-to brand
for sneaker laces and accessories. Whether you're customising a fresh
pair of Jordans or replacing worn-out laces on your everyday beaters,
KNOTTY has your next swap covered.

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